For architecture and design firms, publishing work can boost professional credibility and lead to new opportunities—but the print media landscape can also be daunting. What are the typical terms of exclusivity and why do some magazines require it? Who pays for architectural photography when projects are published? When is the best time to pitch editors? For many small practices, especially ones without a dedicated communications team or an external public relations consultant, the nuanced answers to these questions may seem out of reach. Join Leopoldo Villardi, Senior Editor at Architectural Record, for an introduction to the world of architectural publishing. This talk will cover essentials—from understanding editorial calendars to crafting compelling narratives—to help designers best position their work for print publication and connect with intended audiences.
Leopoldo Villardi, Senior Editor, Architectural Record