For professionals engaged in the built environment – architects, landscape architects, urban designers, engineers – the relationship between communications and business development has never been more important or more complicated. A panel of leading strategists will talk about how they have customized their firm’s approach to communications, from multi-media storytelling, to transforming traditional marketing material into digital content, to engaging in the design process itself. Each panelist will address how their unique experience reinventing communications had a direct and indirect impact on ROI. What happens when a marketing team is redirected away from cranking out RFPs and shifted towards storytelling? How to identify the news value of a single project, connect that to a larger issue and create content that matters?
