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The global pandemic and resulting economic fallout are having a huge impact on the AEC industry. Now more than ever it is imperative to develop a business development strategy and tactics that will allow your firm to survive and thrive. In this presentation, Iben Falconer will introduce business development fundamentals for architecture and urban design offices, including:

What is it and who should be doing it?
Core questions to develop your strategy
Reactive vs. proactive business development
Project storytelling
Tracking results
Building relationships, building a network
How to integrate bite-sized business development into your practice


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