Every space tells a story. For companies, to what degree does marketing their physical work environment attract talent and retain employees in this era of both highly amenitized and deliberately nomadic workplaces? Are potential clients enticed by workplaces demonstrating a purposed aesthetic? Does it impact their selection process? Can a company’s design language and workplace program articulate its core values and translate into a ROI?
Part one of this series will explore how an engaged employer branding message within a physical context and the alignment of ethos with perception can impact business.
Peter Knutson, Associate Principal and Senior Director of Strategy, Architecture Plus Information (A+I)
Denise Ferris, AIA, LEED AP, Senior Project Manager, Levien & Company
Brandon Specketer, Partner, COOKFOX
John Shipman, Senior Director of Global Workplace Design, Nike
Barbara Laskey Weinreich, AIA, RA, Visiting Associate Professor, Pratt Institute
AIANY Marketing and Communications Committee, AIANY Interiors Committee