The second part of a two-part series on strategy design and implementation, this panel will focus on how strategy – or lack thereof – is considered and managed within design, engineering, and real estate firms, including its challenges in implementation and lessons learned along the way. Among topics we will discuss are:
Strategic Plans: What they are and who they are right for?
Pursuits: What informs decisions on which projects to pursue or pass on?
Growth: How firms have evaluated their thresholds for growth or size maintenance.
Marketing Budget: Is there a method to maintaining this? Is there a percentage of overall budget that is devoted to marketing efforts?
Staffing: Working with independent practitioners versus in-house resources, how business-development efforts are dispersed and communicated firm-wide.
Powell Draper, Director of Operations, SBP Engineers
Brennan Gilbane Koch, Business Development Manager, Gilbane Building Company
Margaret Jankowsky, Director of Marketing and Business Development, James Corner Field Operations
Reynolds Logan, AIA, Associate Partner, Richard Meier & Partners
Moderator: Jane Smith, FAIA, Partner, Spacesmith
Organized by: AIANY Marketing and Communications Committee
Sponsored by: ABC Imaging