The second part of a two-part series on strategy design and implementation, this panel will focus on how strategy – or lack thereof – is considered and managed within design, engineering, and real estate firms, including its challenges in implementation and lessons learned along the way. Among topics we will discuss are:

Strategic Plans: What they are and who they are right for?

Pursuits: What informs decisions on which projects to pursue or pass on?

Growth: How firms have evaluated their thresholds for growth or size maintenance.

Marketing Budget: Is there a method to maintaining this? Is there a percentage of overall budget that is devoted to marketing efforts?

Staffing: Working with independent practitioners versus in-house resources, how business-development efforts are dispersed and communicated firm-wide.